Description: This article identifies why insurance innovations take so much effort and digs deeper into the underlying causes. It shows and explains the importance of taking an efficient, tactical, and intentional approach when innovating to avoid over-building and over-investing.

Description: The Distribution Channels: Part 1 -- Agent Channels provides general information on agent distribution channels covering a high-level perspective of members and the pros and cons to insurers.

Description: As actuaries, we’re trained to see patterns in numbers and to design solutions that mitigate risk. But I can tell you from experience that while quantitative analysis and modeling are critical actuarial tools, looking at the numbers alone can lead to insurance products that don’t succeed in the real world the way the math says they “should.” With new digital technologies, we have more data at our fingertips than ever before, but I believe it’s equally as important to bring qualitative research methodologies into your product development process if you want to design solutions that meet real needs in the market. In this article, Amanda Turcotte shares what happens when qualitative research is neglected or ignored, what happens when you incorporate it into the product design process, and how to implement qualitative research practices in your organization.

Description: This article explores recent regulatory developments, in the U.S. and the E.U. related to artificial intelligence, and briefly discusses steps insurers can take to get ahead of the curve.

Description: Subtitle: My real-life connection to (almost) every supplemental product Data is king, but maybe it should be dethroned once in a while so we can better understand the "why" behind the data.

Description: Overview of call center and digital sales platforms for the development of distribution strategy in the individual insurance market.

Description: In this article, Aneesha Deshpande examines how Hagerty's complementary business models- specialty insurance and automotive lifestyle and membership services- are a result of a deep understanding of customer needs.

Description: What are insurance companies promoting in the market? How are they framing their products and services? What is their value proposition to producers? Members of the SOA Marketing and Distribution section receive an exclusive benefit that addresses these questions.

Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: In this article, I will outline the key tools that are found in a digital marketer’s toolbox, briefly explain the broader digital marketing ecosystem, and outline how digital marketers leverage these tools to attract and engage customers within this ecosystem. The goal of this article is to help actuaries in all areas gain a basic level of familiarity of the world of digital marketing, so they can apply this knowledge to product design, systems design, and business valuation.